Seoul National University Hospital, the Best Brand for 21 years
- Ranked No.1 in Korea Brand Power Index for 21 consecutive years
Seoul National University Hospital (SNUH) keeps the best name value for 21 consecutive years.
SNUH(President Kim Yon-soo) ranked No.1 in the general hospital category in 2021 Korea Brand Power Index (K-BPI) of Korea Industries’ survey announced by the Korea Management Association Consulting (KMAC).
SNUH topped the list for the 21 years in a row since 2001 when the sector for the general hospital has been added.
Brand Power is Korea’s first brand diagnostic evaluation model developed by KMAC. 11,900 people from the 6 major metropolitan cities were surveyed from October of last year to January of this year for 3 months in one-to-one individual interview on brand awareness and preferences.
“SNUH takes sincerely responsibility as a national central hospital amid the spread of pandemic” President Kim Yeon-soo said. “We will not only be faithful to the original role of the National University Hospital in education, research and medical care but will also move forward to the quaternary hospital by establishing national medical policies and focusing on the treatment of severe and rare incurable diseases,” he added.