SNUH ranked No.1 in the Korea Brand Power Index (K-BPI)
Seoul National University Hospital (SNUH) ranked No. 1 in the Korea Brand Power Index (K-BPI) General Hospital in 2019, announced by the ‘Korea’s Most Admired Companies (KMAC)’ in March 2019. SNUH topped the list for the 19 years in a row since 2001 when the sector for the general hospital has been added. Also, Seoul National University Cancer Hospital has been ranked No.1 for the sector for the cancer hospital, following last year.
K-BPI ran the research from October 2018 to January 2019, over 12,000 residents from Seoul and 6 metropolitan cities in Korea. The interviewer participated to find out the awareness and preference of each brand.
Seoul National University Hospital will make efforts to improve brand power by providing high tech services in a spacious and comfortable environment through ‘Daehan Center’ opened recently with Cancer Hospital and Children’s Hospital.